Hi, I'm Jamie.

As a child I hoped it was ESP - my ability to sense what others were feeling or thinking, to anticipate an outcome. I was thrilled to imagine I might have extra sensory powers. As an adult, I realize it is just that I notice things that most others don’t. I look for themes, I connect dots, and that gives the impression of a sixth sense, a “shine.”

Partner that with a lifelong ability to instill trust - I’m the person that strangers tell intimate secrets to. Friends come to me when they are seeking straight advice and don’t want to feel judged. Family members ask for advice on issues they prefer stay secret. That combination - perception and trust - is the exact foundation Tune In | Trust | Transform is built on.

In 2021, a year plus into the Covid epidemic, I heard a podcast advertisement for a coaching certification with the Institute for Integrative Nutrition. Something about it spoke so directly to the way I already live, and what I already believed, that I signed up for the accelerated course within days.

The course was good. It planted the seed I needed, the idea that wellbeing isn’t one thing, it’s many. But it also confirmed something I already suspected: building a traditional health coaching practice wasn’t for me.

What I found most interesting in the curriculum was also the least developed - the idea that wellbeing spans twelve distinct dimensions of a whole life, represented as a wheel. The course introduced the concept and moved on. But for me, it stuck. The concept was so simple, so obvious, so right - but underdeveloped. The wheel doesn’t stand on its own. Without going deeper, defining each dimension, doing an honest self-assessment, and identifying what aspect of your life currently needs attention, it’s just an interesting diagram.

The ripple effect wasn’t in the course either. That came from my own experience - making a small change to improve one aspect of wellbeing and quickly realizing how that impacted multiple dimensions simultaneously. A morning walk that led to social connection, creative inspiration, and continuing education. A weekly home-cooked meal that improves relationships, saves money, and expands joy. One shift. Many ripples.

The first indication I was onto something was a road trip with my brother-in-law, about a year after completing the course. I walked him through all twelve dimensions, sharing my own definitions and examples. We did a spontaneous self-assessment right there in the car. His response: “Jame, you have to write a book about this.”

I laughed.

Then a CHRO told me I needed to patent it. Then a leader at Chanel called it the best training he’d ever attended. Then a finance professional told me it was life changing.

I stopped laughing and started building.

When we find something that works, we want to share it. That’s why there are so many diet books, fitness plans, and self-help programs built on someone else’s personal success. And that’s why so many people feel like they’ve failed when they follow someone else’s path and it doesn’t work. The uncomfortable truth is that what works for you will not work for me. And vice versa.

For change to be real and lasting, it has to come from within. It has to be yours.

I’ve always known this instinctively. As a teenager I invented what I called the No-C Reset — no cookies, no cake, no candy, no ice cream. Without knowing it, I designed my own approach to limiting excessive sugar. I wasn’t following anyone’s plan. I was listening to myself. And it worked because it was mine.

As I developed Tune In | Trust | Transform, I kept thinking of the scene in The Wizard of Oz when Glinda tells Dorothy: “You’ve always had the power, my dear, you just had to learn it for yourself.”

That’s it in a nutshell.

Once you get it, you’ve got it